Job Description:
- As a Marketing Specialist, you will be responsible for creating and administering content on all social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to build an audience and ensure community engagement.
The responsibilities include:
- Developing and implementing social media strategy to align with business goals.
- Generating, editing, publishing, and sharing engaging content daily (e.g., original text, photos, videos, and news).
- Monitoring SEO and web traffic metrics.
- Collaborating with other teams, like marketing, sales, and customer service to ensure brand consistency.
- Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews.
- Overseeing social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout).
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions.
- Staying up-to-date with current technologies and trends in social media, design tools, and applications.
Proven work experience as a Social Media Specialist or similar role
Excellent copywriting skills
Ability to deliver creative content (text, image, and video)
Solid knowledge of SEO, keyword research, and Google Analytics
Knowledge of online marketing channels
Familiarity with web design and publishing
Excellent communication skills
Analytical and multitasking skills
A degree in Marketing or relevant field is a plus
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